For decades, reporting of ADRs has been the responsibility of the clinician. However, doctors, both in primary and secondary care, although wealthy in clinical knowledge, are often time-short and reporting ADRs has not always been a priority. Over the past few years, Yellow Card reporting has been open to the general public. Yellow Card Scheme recognise that patients are often best placed to spot side effects of the medication they’re taking, their impact on their health and the importance of reporting them. Over the next few years, MHRA would like to encourage more of the general public experiencing ADRs to send in Yellow Card Reports. To aid this MHRA have made animation videos and patient posters designed for waiting rooms, encouraging patients to report suspected ADRs
These can all be downloaded from JayEx – Med-Extranet http://www.medextranet.com/categories/awareness-campaigns.html
The Welsh Yellow Card team have also rolled out Yellow Card Champions programmes, educating selected members of the general public and asking them to promote Yellow Card reporting on social media. It is hoped that these initiatives will increase ADR reporting in the general public and help Health Boards achieve their new National Prescribing index (50% or more increase in Yellow Card reporting by the members of the public).